Here is an example of a business that gets it. They are ranking number one in the local three pack. They are also ranking their website, I believe second position of google. Lastly they have a video just on the second page of google, but slowly moving up. Soon this restaurant will have three positions on the first page of google. Their chances of getting more new customers has just increased 100 fold over their competition, that may just have a yelp review or maybe their website somewhere on page 1 or 2 of google.
You see the more real estate you can control on google, the better off you are by getting visitors to your business. This restaurant controls the top position in maps, which is the most prime spot in all of google. Furthermore they also have one of the top three spots in the organic listings. Statistically 80 percent of all searches go to the top 3 spots in google. After that you have a trickle down effect for the other 7 positions. Once this restaurant gets their video on the first page of google, they will get a nice thumbnail, showing their restaurant. Thumbnails or pictures stick out over every other website out there in the other 7 positions. Besides people like seeing video of services or food that they are about to spend money on. This is an example of a business that gets it and gets online marketing!